The course will be blogged here at Communicatorskills.blogspot.com For the next five weeks you are expected to visit this website and participate in the discussion and activity that occurs. Each week a question will be posted. You, the student, must use your critical thinking skills to give an insightful answer . In order to do this you should:
- Attend your lectures.
- Read the supporting material
- Utilize the web resources posted on the blog
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To submit your answer:
Submit your answers by leaving a comment under the Question of the Week. To submit:
- Under each post you will see the link to "Comments" Click it.
- A comments box will appear prompting you to "Post a comment"
- Underneath this space you will see "Comment as" with a drop down menu option next to it.
- Click the down arrow and a menu will appear. Select "Anonymous"
- Enter your answer in the comments section using the following format:
Name
Student ID
Once finished and reviewed, click "Publish" and your done.
You are free to post on a previous comment. Simply indicate which comment you are referring too. Exercise proper etiquette while posting. Obscene language, Capital letters and other improper behaviour will not be tolerated.
Any questions please email me at keron.bascombe@my.uwi.edu
An advertiser is a person, organization or company that places advertisements in order to target customers. They produce information for promoting the sale of commercial products or services via public notices which are designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser which is to purchase the commodity. According to the Canadian-US advertising pioneer, John E. Kennedy (1864-1928), an advertisement is "salesmanship in print." Therefore, I believe that advertisers should be allowed to communicate their messages in any way they please, as to further increase their sales and profits.
ReplyDeleteThis highlights one of advertisings' most important functions as making the products of industry visible to the public. It is the most visible activity of business, its show window. By presentation of their products, producers are making claims for them, but also they are inviting public criticism and attack if their products do not live up to their promised benefits. For this reason, proponents say it is safer to buy advertised products than unadvertised competing products. The makers of the advertised product put their brand names and reputations on the line. They will try harder than others to fulfill their claims and maintain their good reputations, thus inevitably preventing false advertising.
Advertising is an indispensable part of the marketing strategy of any product or service. A proper advertisement has a great impact on the sales of the product and which is why companies spend huge amounts of money to make effective advertisements. Needless to say, there are many advantages of advertisements. Firstly, it informs people about different products and services, their utilities, cost and other requirements, and helps us in making better purchases. Moreover, advertisements of non-commercial issues like AIDS and Polio can help in educating people and notifying them of events and programs related to them. For advertisers, advertisements can help in attracting huge numbers of potential customers and make positive impacts about their products and services. Advertisements also create a brand name for the product being promoted, thus people can recognize the products from the "catchy" advertisements they see and thus sales are also improved.
Finally, advertising can lead to direct feedback from customers. It has been seen that a lot of opinions are received by advertisers on their product/service, which helps in improving the said product/service. To conclude, although the cost of advertising is quite high, the benefits in the long run balance the high cost associated to it. Consequently, advertisers should concentrate on advertising as an imperative medium using whatsoever means essential to get their message across, due to the immeasurable number of advantages associated with it.
REFERENCE:
http://www.crvp.org/book/Series05/V-4/chapter_vi.htm
SHANYSE TAYLOR
811000107
This was a very good response to the question raise and although my personal view on the topic was against the means of any use due to the consequences that may result, the points raised were quite agreeable.
DeleteKavita Butkoon
809002079
Advertising is a type of communication used to encourage the viewers or audience into doing or buying a product or service. It is also a marketing strategy as it makes the product or service known to the public. Advertisers should not be allowed to use whatever means necessary to advertise. My views on why they shouldn’t are because if they were to do so the message can sometimes come across negatively, meaning some people taking the message not as it was intended to be. For example the advertising of cigarettes are prohibited because although it is a product used by many, it is harmful and advised not to be used as it can be a risk to the consumers’ health. On the other hand, if it were to be advertised it would increase sales but many encourage not only adults but also the younger generation which later on may lead to cancer, etc. and have negative impacts on the consumer.
ReplyDeleteIn some cases, allowing advertisers to use any means of advertising can be an advantage but I think it shouldn’t be allowed just so that it doesn’t offend the viewer’s race, religion, etc. This is an important factor as the audience the message is being intended for must firstly be taken into consideration when advertising. Advertisers may also indulge in false advertising if allowed to advertise anyway they choose. This may not be intentional but they would try to do anything possible in order for their product to sell even in some cases twisting the truth which is referred to as false advertising.
Nevertheless the advertisers should give enough information on the product and be able to educate the audience about it so that they would have a better understanding when making their decision. In conclusion, advertisers shouldn’t be allowed to advertise as they like as they should take heed of ethnic boundaries, not be offensive and also not promote false information, but should be able to analyze the audience that the message is being intended for and to create and advertisement appropriate for the viewers.
Ramiz R.S. Rajack
811001005
The use of the cigarettes as the example to show that the message can be interpreted incorrectly was very effective and accurate. I think that the Government of Trinidad and Tobago realized this and they stopped the advertisement of cigarettes of television. In addition the cigarettes advertisements encouraged underage individuals to indulge in smoking.
DeleteIsaac Lakhan
811001059
“Should advertisers be allowed to use whatever means necessary to get their message across?”
ReplyDeleteAdvertising is a form of persuasive communication which is meant to convince, inform and remind the audience of the message being transmitted and can thus influence the thoughts, actions and lifestyles of those who are targeted by the messages. With the influential power that advertising possesses, I think that advertisers can use ‘whatever means necessary’ to get their positive messages across but should be mindful of the messages that can induce negative behaviors or responses, especially if they reach the wrong audience.
Issues related to health, education and security such as refraining from drugs, teenage pregnancy, smoking, sexually transmitted diseases and drunk driving may be considered positive messages and so may require more effective means of getting across such as appealing to human’s emotions or better judgment. Advertisements which send inappropriate messages or promote potentially damaging effects however, such as over-indulgence of alcohol and energy drinks, religious ads which can segregate societies, using women to promote products and ads which can potentially induce obesity or poor body images, need to be cautious of the means by which they target their markets.
While using “whatever means necessary” is an effective way of reaching a larger audience and promoting the message, good or service, ethical issues arise with respect to the means by which advertisers achieve their goal. Having no regards to the sensitivity of a topic, age appropriateness, false advertising and taking advantage of the lack of education or immaturity of the target market can result in undesirable responses such as law suits or enraged parents and members of society thus reducing the credibility, overall image of the company and defeating the entire purpose of the message.
Leean Ramdass
809000194
Advertising is a form of communication that is used by businesses, companies and other organizations to promote, inform, persuade and encourage an audience, listener or receiver about their goods and services they are offering. Advertisers should be permitted to communicate message in any way they please, as long as the message is not illegal. Advertising improves the sale of products. It also takes care of customers.
ReplyDeleteAnnouncing facilitates a noticeable increase in the sale of the product. It thus helps reduces per unit cost of the product and help businesses to earn profit. Businesses that keep on advertising regardless of rise or fall in the economic times get a competitive advantage over those that cut their advertising budgets. Since mass media exist, companies have naturally used this means of communications to let a large number of people know about their products. For example, the television can reach vast audience and it increases the scope for targeting the audience. Thus, this increased the demand for their products. What is wrong with that? It allows innovative ideas and concepts to be shared with others.
Advertising takes care of customers. It helps in holding on to loyal customer, decreasing the number of lost customers and enlisting new customers. Thus, the overall effect of advertising is increase in the number of customers that will gradually become loyal to the product.
Some people argue that, advertisers should be allowed to communicate their messages but with restrictions on the content being advertised. But, most countries have special controls on advertising for specific types of products such as pornography, tobacco and medicines. There are also laws in placed that require advertisers to be vigilant in unaccustomed ways. The Advertising Standards Authority ensures that advertisers communicate their messages in an appropriate way.
It is the most important tool in the marketing of products and services. Advertising through every medium offers some or the other benefits. Companies should concentrate on advertising as an important medium to increase sales and take care of customers.
Reference: Dave Hall. Business studies (Third Edition) 2004.
Geselle Leacock
811100490
Question:Should advertiers use whatever means necessary to get their mesage across.
ReplyDeleteAdvertisement is the non-personal communication of information usually paid for and usually persuasive in nature about products,services or ideas by identified sponsors through the various media.(Bovee,1992,p.7)Businesses use advertisements as a means of generating awareness of a new product they have on the market,as well as promoting growth in their sales..There are various methods used to advertise a product and reach a particular audience.The most common method is the persusasive method,used at targeting a younger audience, where advertisers use sex appeal and the image of the ideal man or woman to capture their audiences and promote their product.Typical examples of these are "Axe" and "Slim Fast Ads."Advertisers try to associate their product with beautiful people and sexuality.
On the other hand the hyperdermic effect appeals to a much older audience where the advertisement tries to bombard the audience with information whether they wan't it or not.For example political ads, AIDS and Breast cancer advertisement which aid in educating the public.
In my opinion I believe they should not use whatever means necessary to get their message across as this is invasive and undermining to ones ethnic boundaries.
Sex is an underiable attention-getter,which is why companies use it. In conclusion,unless companies are using legtimate means to promote their message and not issuing false information, they are entitled to use whatever means necessary at further increase in sales of their company.
Elesha Caton
ID#811000121
Reference:http://www.advertising.com
www.wsu.edu/taflinge/addefine.html.
“Whatever means necessary “gives right of way to too much power. It gives permission to do whatever you please to get your point across. What types of advertising are we talking about, are we just limiting ourselves just too merely television and the strategy they utilize or do we go as far telemarketing? Where does it stop and what marks the end point in terms of intensity of marketing the product to the public? There must be some point at which the line is drawn. Advertisers should be allowed the opportunity to market their product, once there is some limitation on the way it is being meted out to people because there is such a thing as going too far. Also it must be legal.
ReplyDeleteAdvertisers utilize all sorts of angles and strategies to market their product. Advertisements today are like puzzles which one must decipher. You actually need to take the ad for what it really is and not for what the advertisers want you to believe it is. These people market their products and utilize double speaking in such a way, that one results in feeling like they must have this product, this especially targeted at the younger generation who less experienced in the world and also little children. Double speaking is referred to as the art of deliberately distorting and disguising the meaning of words. Advertisements are filled with a number of euphemisms, layering the commercial to deliver a message of the product but too make possible buyers believe that their product is the best of all. An example would be when a company says that the product is “new and improved”. What are they improving? If the product was so great before, why should it be improved? They may throw a couple words stating that added more of a certain ingredient. How would the public really know? Or when they say they added some new ingredient into the product for added strength or whatever the purpose might be. As a consumer, how am I to know that it is just not a new packaging. With all this being said, consumers still fall victim to the ploy of these advertisement because you have faith that this product may work better than the last, even though the old or even cheaper product may have worked just as well as the new one.
Advertising definitely has its negativity associated with it but it is also quite important at the same to inform the public no matter the fact, there may be some dishonesty involved by some advertisers. Although, I agree that the advertisers should be allowed the opportunity to advertise, but not under the circumstance of “whatever means necessary.”
Reference:
http://www.acuz.net/html/Advertisement.html
Shani Woodsley
811001191
Advertising is a form of communication which organisations/ businesses use to promote and persuade an audience about their products and services. However "whatever means possible" allows them the power to do whatever they please to persuade and promote their products and services. Where is the "line drawn" in marketing a product?
ReplyDeleteIn my opinion advertisers should not be allowed to use "whatever means necessary" to get their message across, since the message can have a negative impact on society in terms of causing health problems, discrimination to one's religion/ beliefs or may have too much sexual contents. Therefore there must be a limit to the messages of the advertisers.
For example in terms of health problems Alcohol and Cigarette have a negative impact on society especially to the youths therefore when youths view an advertisement showing people drinking a particular alcohol and smoking. They would think that this 'makes them cool and get girls/ boys' therefore they would be influenced to follow this lifestyle. This is why, in Trinidad and Tobago all cigarette advertisements on television are banned since it promotes an unhealthy lifestyle with serious implications.
However some messages by advertisers can be positive such as health products, weight loss programs, and ‘No drinking and driving advertisements.' One positive advertisements mention in class was the drinking a particular brand of water and liming advertisement, it shows you don't have to drink alcohol to have a good time and enjoy yourself.
References:
"Different types of advertising" last modified March 2011, http://www.buzzle.com/articles/different-types-of-advertising.html.
Kavita Rampersad
809000630
"Mass demand has been created almost entirely through the development of advertising" (Calvin Coolridge, 30th President of USA). Advertising may refer to non-personal, purssuasive communication about products, services or ideas. The concept is that, if you put out an advertisement and sacrifice an amount of resources into ensuring that your product is known, then you would reap the benefits of an incrase in your desired outcome, whether it be sales, profits and/or awareness, since an advertisement gives the good/service/idea a greater chance of reaching the widespread public. It takes the form of media; example television, radio, internet; posters; telemarketing. Advertising proposes benefits to the business owners by helping to increase sales, as well as to the costumers by providing information about things they generally would not have otherwise know about.
ReplyDeleteAlthough advertising gives sales people the ability to express themselves creatively to bring out the product in what they deem "the best light", it is not astute to allow them to communicate messages as they please. Boundaries need to be set to ensure that nothing unethical, or defammatory reaches the public. Hence the reason most countries, if not all, have companies which have set rules to govern advertising, to most of which I strongly agree. When developing advertising mechanisms, it is important that companies are forced to consider certain legalities. For instance, the issue of obscenity. It is of utmost distinction that companies understand that using obscene scenes or language will have serious consequences, not only legally, but also from the general public, example concerned parents. Some of these considerations are, for example advertising tobaccoo based products, such as cigarettes, in a luxurious fashion, whether directly or indirectly, as well as, advertising alcohol without a disclaimer or warning about its negative effects. Another consideration to note, is the importance of maintaining an ethical stance while advertising. Advertisements that illustrate some type of animal cruelty, target an individuals' self esteem extensively, or mislead the public by making a product appear far more superior than it is, should not be carried out. They need to be honest, concise, and truthful. Additionally it is necessary that companies do not detail advertisements that depict women in any indecent or derogatory form. Finally, companies must acknowledge the principles of fair competition when dealing with adversaries. For example, in Trinidad and Tobago, it is not legally acceptable for competing companies to state, say, or otherwise, the name of their competitors in their advertisements, hence the reason for using such terms as "the leading competitor".
To conclude, I do not agree with the notion that advertisers be allowed to communicate messages in anyway they please. There has to be set parameters to assure integrity of the company itself and the public.
Summer Gervais
810003843
Reference: http://www.citizensinformation.ie
The sole purpose of advertising is to inform and raise awareness to its viewers, listeners and readers so that they can make informed judgements, It’s an oversimplification to say that the purpose of advertising is to sell a product. With this in mind, advertisers should take into consideration the necessary means used for advertising;advertisers should not use whatever means necessary to get the message across.
ReplyDeleteAn advertisement is the presentation of ideas, goods or services for the purpose of including people to buy or give adherence to the appeal. The main purpose of advertising is to inform, persuade and remind. If the message is not effectively communicated using the right means the advertiser and the audience can encounter issues in communication.
Issues in the communication process include:
Ethical issues e.g truthfulness of the claims in the advertisement; conduct i.e what is perceived as right or wrong conduct in the advertisement, deception and fraud.
Appeal / Ability to persuade e.g The medium used to advertise i.e cartoons used in an advertisement for 60 year old persons may not be appealing or persuasive.
Understanding- Is the message conveyed effectively enough so it can be understood by a variety of audience?
There can be unintented negative consequences for advertising by any means necessary. There can be law charges due to fraud. Deception in advertising creates general cynicism. There can also be embarrassment of the viewer by promotion of sensitive products such as feminine hygiene products. Bad advertising can cause irrational behaviour.
However ,the benefits of advertising by any means necessary is that it may improve the sale of the product, alters the attitudes of people, increase the employment, improve awareness and education of the customer and increase religious and moral benefits.
Name:Zandra Noel
ID:810004104
Advertising can be defined a number of ways. However to simply put, advertising is the act of calling public attention to one's product, service, offer, etc. Especially through the means of paid announcements in newspapers and magazines, billboards, radio, television and the internet.It involves planning,designing and creating aesthetic images to capture audiences.
ReplyDeleteAdvertisers should not be allowed to use whatever means neccesary to get their message across. One of the chief reasons is ethical issues. Ads should not be indecent and obscene. It must honour the norms of social behaviour and should not offend our moral sense. Should not create stereotypes and raise racial issues. Products such as alcohol, tobacco and gambling must carefully choose their ads as these are highly prioritised as controversial. Also another drawback is that some ads may be misleading to audiences. Language, pictures and colours on a ad can create different thoughts in people's mind
On the other hand just as there are disadvantages to advertisements, their can be benefits. It provides the consumer with information about new products and its development and changes the attitudes and habits of people. It creates employment as advertising needs a research and design team and many other people to make and deliver it. Lastly the overall effect is economic progress for each country.
Name: Shikshamani Dubay
ID: 810000221
Advertising is a vehicle through which organizations try to inform potential consumers about the products or services that the organization offers, in order to persuade consumers to purchase the product or service. Organizations places advertisements to target the customers who their products are most suited for. For example, Nike produces sneakers, most of Nike's ads focuses on athletes, that is, the people who are more likely to use the product. Advertisements should be attention grabbing and must influence the consumer to desire the product, which would lead to them buying. However, to answer the question as to whether or not advertisers should be allowed to use whatever means possible to get their message across? My answer to that is no. Much too often do we see advertisers objectify women and men and using them as sex symbols just to get their message across. It is degrading to both men and women to have their bodies used in such a manner. As seen is the picture below, the woman is being objectified when the picture of a car is put across her face labelled "the ultimate attraction", showing the woman's body as the sex symbol, but her face is hidden. Also, the idea that "sex sells", which a lot of people are putting out, is not suitable for the younger generation.
ReplyDeleteReferences:
http://www.adsavvy.org/5-elements-of-a-great-advertisement/
http://e1020.pbworks.com/f/bmw_advertising.jpg
http://www.ltcconline.net/lukas/gender/violence/violence/pics/violence18.jpg
Name: Lynette Dookhran
ID: 810002330
The history of advertising dates back to ancient Greece where people wrote “For Sale” on the sides of their houses if they wanted to move. Of course, as the centuries went by and the various inventions that came along with them were created- the printing press, television, radio and the many gadgets of the digital era- advertising became an art and a science, holding the power to sway, convince and ultimately generate profits.
ReplyDeleteAdvertisers should be allowed to use “whatever means necessary” to get their message across but they should take into consideration the impact of those messages on particularly young, impressionable minds such as children, who, are increasingly the target of advertising and marketing due to the amount of money they spend on themselves, the influence they wield over their parents i.e. the “nag” factor, and because of the money they will spend when they grow up (Aidman, 1995).
In some countries, there are clear cut guidelines which advertisers cannot cross. For instance, the controversy about alcohol has been a much debated and controversial issue but in South Korea as of this year, a new law has been drafted aimed at restricting alcohol advertising not only television, but on public transport systems such has buses, subways and taxis. According to the Ministry of Health and Welfare’s Deputy Director Park Chang-Kyu, it is a “landmark law in this country aimed at changing public consciousness about alcoholism and attitudes toward binge-drinking”. This shows a proactive gesture by South Korea to protect their citizens as well as provide censorship and guidelines towards those who promote and sell liquor.
Although the Universal Declaration of Human Rights, Article 19 states, “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers”, it is well to note that Article 29 also places certain limitations on such so as to protect the best interests of all, “ 1. Everyone has duties to the community in which alone the freedom and full development of his own personality is possible. 2. In the exercise of his rights and freedoms, everyone shall be subject only to such limitations as are determined by law solely for the purpose of securing due recognition for the rights and freedoms of others and of meeting the just requirements of morality, public order and the general welfare of a democratic society. 3. These rights and freedoms may in no case be exercised contrary to the purposes and principles of the United Nations”.
Thus, I think that it is appropriate for advertisers to use “whatever means necessary” to get across their message, but at the same time, there must be some sort of discretion and moderation in the way that this is done. I also think that it is the duty of the citizens of a country as well to ensure that these advertising companies do not abuse their privileges and deliberately seek out to promote the indiscriminate spread of potentially harmful messages in a way that is not beneficial to the constructive growth of their society. If not abused, the advertising industry has many benefits not only to the economy of a nation, but also both consumers and producers.
Name: Ananya Annamunthodo
I.D.:810002422
Advertising is basically any form of paid non-personal presentation of ideas, goods or services for the purpose of inducting people to buy. The main objective of advertisement are:it creates demands for the product or service. It also reminds customers about the product or brand. In addition it also catches the attention and draws potential new customers by informing them about the product or service. Advertisements also inform the customers about any change the product e.g size, weight and different package.It also broadens or expands the knowledge of consumers.
ReplyDeleteIn my opinion Advertisers should not be allowed to use any means necessary to promote their message. Their are many factors which one must consider before advertising ; some of these are age, intended audience, religion, demographic areas etc. If advertisers use any means necessary to convey their message they may offend one or more of these groups. In the cigarettes advertisement on television they used mostly youths to convey the message and I strongly think that's why the Government of T&T stopped the advertisements. Advertisers should take in consideration all factors when making their advertisements.
Isaac Lakhan
811001059
Modern consumers purchase products based on necessity, pleasure or for luxury. One of the reasons modern consumers gravitate towards buying commodities is due to persuasive advertising. The use of persuasive advertising is an ideological tool used by stakeholders to influentially get their product into the minds and hands of consumers. Although advertising is very important, I do not think advertisers should be allowed to use any means necessary.
ReplyDeleteAdvertisers sometimes use ‘any means necessary’ to get their message about a particular product because it can be very informative for customers. The publicizing of products can help consumers to choose from a variety of goods and brands based on affordability, company reputation and quality. Informative advertising can be of a great service to customers because they can consider its personal benefits and financial worth. Also, it may aid customers in being knowledgeable about new products on the market that they are unaware of, for example the use of advertisements to inform consumers about the latest technology or the most efficient kitchen equipment currently available .Visual and auditory messages about products can reach a large audience who shop based on affordability. For instance, it can inform those who are unaware of seasonal sales instead of the tedious task of looking around. As mentioned before informative advertising can be of great service to consumers.
On the contrary, such advertisements that uses ‘whatever means necessary’ can be deemed bad as it maybe encoded in the wrong way by different viewers. According to “Image- Based Culture: Advertising and Popular Culture” by Sut Jhally "Advertising doesn't always mirror how people are acting but how they're dreaming. In a sense what we're doing is wrapping up your emotions and selling them back to you.” Basically, advertisers use whatever mean necessary to influence the emotions and feelings of customers into buying their products. This is done by using influential images, words and songs to captivate the attention of viewers tossing important facts under the mat. For example, the portrayal of Carib advertisements with young, attractive girls in revealing clothing are intended to lure specifically the male population into purchasing the alcoholic beverage. Too much alcohol may cause a blurred vision, slurred speech and even severe motor injury; however sex sells, therefore, the advertisers uses ‘whatever means necessary’ to capture their target audience into purchasing the product and these facts remains unspecified to its audience.
Stakeholders are mostly concerned about their own profit and capitalism. In my opinion, they should be limited because they use these persuasive strategies to influence consumers’ feelings and are not genuinely concerned about the well-being of its consumers. On the other hand people purchase products based on motivation to satisfy a physiological need which is be deemed as unnecessary. Thus, advertisers should not be allowed to use whatever means necessary to get their message across because it may not be essentially valuable to a consumer.
Jhally, Sut. “Image- Based Culture: Advertising and Popular Culture”.1-10. July 1990. Web.
www.units.muohio.edu/technologyandhumanities/SutJhally.pdf
NAME: WHITNEY PRISCILLA KATWAROO
I.D#: 810001472
should advertisers communicate their message in any way pleased?
ReplyDeleteNo I disagree on this statement.companies advertise their products using the media that is most used.in doing so the unintended audience is also reached for example tobacco use is intended for mature audience and would use mature content to advertise their product same goes for alcohol. if advertisers use any form pleased their unintended audience would be offensive to some so laws and guidelines should set in place for these instances
the advertisement companies and owner of products should use some form of law so that their product or advertisement does not infringe on rights of the people
advertisements are used to persuade persons in using a particular product over another that is competing so by giving the advertiser the right to communicate their product in any way possible could allow the companies to misguide the public on the use of the product
in giving the advertisers such authority would be a cause for concern as many broadcasting may misguide the public that may have severe repercussions
http://www.health.gov.tt/sitepages/default.aspx?id=177
http://www.consumer.gov.tt/policies/04b_cptnt_economicinterest.html
glen ramcharitar
808011448
Advertising is a form of communication that aims to inform, persuade and educate the public. We exist in a world that promotes gimmicks and praises hypocritical statements via social media and networks. Advertising is a norm that fits comfortably into the above bracket, hence I do not believe that advertisers should be allowed to use by all means necessary to get their message across as most advertisements lead people into thinking contrary to the truth. For example: “Red bull gives you wings”, "Subway, eat fresh!", "the power to be your best - Apple”.
ReplyDeleteAll these ads send an illusion to the public's eye the products are made to look like they are the best on the market, since they are almost always associated with a happy or joyous occasion. This creates a domino effect in which a person views a typical behavior and follows. The people portrayed in advertisements are always sexy, sophisticated and successful. The image shown to ones point of view would be appealing to you to follow, if this is not done your life would presumably be of boredom and mediocrity.
Literary devices are most commonly used in advertising. Many individuals are misled and they the advertisers seem to be oblivious to the fact that it plays on the emotions on the human being especially to children as they live and learn by what they see. This form of communication plays a critical role in people views of body image and lifestyle.
Some advertisements pertaining to food is claimed to be "clinically proven", and lower your cholesterol in a specific time frame given. However, other foods eaten during this period can indeed increase your cholesterol.Phrases used like 0 % (percent) sugar or 0 % (percent) fat leads the consumer to be baffled at the idea. This method is also use pharmaceutical advertising with weight control drugs being the most misleading. Pictures of individuals before and after are always shown during these commercials with emphasis on consuming this drug your body image would change drastically making your body become slender, sexier and fit. The side effects are hardly ever advertised when they the advertisers focus more on the benefits.
Therefore, I do not believe that advertisers should be allowed to use “whatever means necessary” to get their message across.
Kechiel Paul
#811001426
Reference;
http://www.thinkslogans.com/slogans/advertising-slogans
To the entrepreneur the bottom line for a successful business is generating returns on investments and accruing a great margin of profit. In order for this profit to be made the business has to make its product known and available. There are various forms of media available for the business to ensure that the buying public is aware of the available product. In today’s economic environment it is necessary to advertise. Basic print media allows the business to show the public that they need any given product. Hugh Mackey notes that “its not what our message does to the reader, but what the reader does with the message” (Aitchison, 1999, pg 25). According to Amazon.com their platforms sell up to 300,000 products around the world on any given day. This means that a product truly has to stand out in the mind of the customer. The public is often bombarded with advertising on all media fronts from print to digital thus, to stand out a product must be differentiated from all the substitutes and all other products available on the market. Being able to communicate any message that can sell the product ensures success. These messages become unique identifiers for the product. Advertisements rely on sensationalism branding and associations to differentiate as well as sell the product. Sales equal profits and profits keep the business running. Scott Talgo states that a brand that captures your heart gains commitment. Calvin Klein Jeans in the 1980’s used young models in their ads, capitalizing on the idea of an aging population to become more youthful. The Carib Brewing Company uses its slogan “Know Who You Are” to solidify their concept that being Caribbean or Trinbagonian means having a Carib, using a psychological concept to sell patriotism and self awareness. Many of the beverage companies also enforce their corporate social responsibility by highlighting the “don’t drink and drive”. This poetic freedom or license allows businesses to sell their product and at the same time allow for social awareness. This point is reflected in the marketing strategies of Diageo Heineken Pernod-Ricard who actively support cultural and social events worldwide from profits gained through sales and advertising.Truth in advertising is often seen as an ironic and contradictory statement. The CEO of Amazon notes that having a brand means you have to earn that reputation by trying to do hard things well. There has been a movement of advertisers to try to be truthful as possible. Dove, a leading skin care company, in 2005 launched their “Comfortable in your own Skin” promotion. The premise is to use real people to highlight real issues. Their focus is on natural beauty across all skin types regardless of ethnicity and age. Dove was able to tailor their message to center on real people. Freedom goes both ways as the ability to state their message in all forms allowed Dove to go beyond the normal parameters of advertising “models of a certain persuasion”. Mc Donald’s has expanded its business to include Asia Oceania and the Indian subcontinent. They have adapted their menus and products to reflect the cultural scenario. Their advertising and promotions are factual stating that they do not use certain types of meat and preservatives. Traditionally multinationals like Dove and McDonalds were often transplants of their countries of origin, in today’s environment they have become more Transnational in their approach. Bartlett (1999) state this approach is not an easy one, but brings more benefits as the company is aligned to the culture it operates in. Advertising is a strategy to get information out on a product. Advertisers rely on freedom of expression and communication. It is the consumer who should make their choices based on their own social, cultural, moral and religious values. The company provides the product but ultimately it is the consumer who has to exercise the decision to buy either disregarding or being persuaded by the advertising.
ReplyDeleteLaura Rajaram
809002156
To the entrepreneur the bottom line for a successful business is generating returns on investments and accruing a great margin of profit. In order for this profit to be made the business has to make its product known and available. There are various forms of media available for the business to ensure that the buying public is aware of the available product. In today’s economic environment it is necessary to advertise. Basic print media allows the business to show the public that they need any given product. Hugh Mackey notes that “its not what our message does to the reader, but what the reader does with the message” (Aitchison, 1999, pg 25). According to Amazon.com their platforms sell up to 300,000 products around the world on any given day. This means that a product truly has to stand out in the mind of the customer. The public is often bombarded with advertising on all media fronts from print to digital thus, to stand out a product must be differentiated from all the substitutes and all other products available on the market. Being able to communicate any message that can sell the product ensures success. These messages become unique identifiers for the product. Advertisements rely on sensationalism branding and associations to differentiate as well as sell the product. Sales equal profits and profits keep the business running. Scott Talgo states that a brand that captures your heart gains commitment. Calvin Klein Jeans in the 1980’s used young models in their ads, capitalizing on the idea of an aging population to become more youthful. The Carib Brewing Company uses its slogan “Know Who You Are” to solidify their concept that being Caribbean or Trinbagonian means having a Carib, using a psychological concept to sell patriotism and self awareness. Many of the beverage companies also enforce their corporate social responsibility by highlighting the “don’t drink and drive”. This poetic freedom or license allows businesses to sell their product and at the same time allow for social awareness. This point is reflected in the marketing strategies of Diageo Heineken Pernod-Ricard who actively support cultural and social events worldwide from profits gained through sales and advertising.Truth in advertising is often seen as an ironic and contradictory statement. The CEO of Amazon notes that having a brand means you have to earn that reputation by trying to do hard things well. There has been a movement of advertisers to try to be truthful as possible. Dove, a leading skin care company, in 2005 launched their “Comfortable in your own Skin” promotion. The premise is to use real people to highlight real issues. Their focus is on natural beauty across all skin types regardless of ethnicity and age. Dove was able to tailor their message to center on real people. Freedom goes both ways as the ability to state their message in all forms allowed Dove to go beyond the normal parameters of advertising “models of a certain persuasion”. Mc Donald’s has expanded its business to include Asia Oceania and the Indian subcontinent. They have adapted their menus and products to reflect the cultural scenario. Their advertising and promotions are factual stating that they do not use certain types of meat and preservatives. Traditionally multinationals like Dove and McDonalds were often transplants of their countries of origin, in today’s environment they have become more Transnational in their approach. Bartlett (1999) state this approach is not an easy one, but brings more benefits as the company is aligned to the culture it operates in. Advertising is a strategy to get information out on a product. Advertisers rely on freedom of expression and communication. It is the consumer who should make their choices based on their own social, cultural, moral and religious values. The company provides the product but ultimately it is the consumer who has to exercise the decision to buy either disregarding or being persuaded by the advertising.
ReplyDeleteLaura Rajaram
809002156
I Agree it is up to the consumer to exercise there decision to buy the product
DeleteTo the entrepreneur the bottom line for a successful business in generating return on investment and accruing a great margin of profit. In order for this profit to be made the business has to make its product known and available. There are various forms of media available for the business to ensure that the buying public is aware of the available product. In today's economic environment it is necessary to advertise. Basic print media allows the business to show the public that they need any given product. Hugh Mackey notes that "its not what our message does to the reader, but what the reader does with the message"( Aitchison, 1999 pg25). According to Amazon.com their platforms sell up to 300,000 products around the world on any given day. This means that a product truly has to stand out in the mind of the customer. The public is often bombarded with advertising on all media fronts from prints to digital thus, to stand out a product must be differentiated from all the substitutes and all other products available on the market. Being able to communicate any message that can sell the product ensures success. These messages become unique identifier for the product. Advertisement rely on sensationalism branding and associations to differentiate as well as sell the product. Sales equal profits and profits keep the business running. Scott Talgo states that a brand that captures your heart gains commitment. Calvin Klein Jeans in the 1980's used young models in their ads, capitalizing on the idea of an ageing population to become more youthful. The Carib Brewing Company used it slogan "know Who You Are"to solidify their concept that being Caribbean or Trinbagonian means having a Carib, using a psychological concept to sell patriotism and self- awareness. Many of the beverage companies also enforce their corporate social responsibility by highlighting the "don't drink and drive". This poetic freedom or license allows business to sell their product and at the same time allow for social awareness. This point is reflected in the marketing strategies of Diageo Heineken Peernod-Ricard who actively support cultural and social events worldwide from profits gained through sales and advertising. Truth in advertising is often seen as an ironic and contradictory statement. The CEO of Amazon notes that having a brand means you have to earn that reputation by trying to do hard things well. There has been a movement of advertisers to try to be truthful as possible. Dove, a leading skin care company in 2005 launched their "Comfortable in you own skin"promotion. The premise is to use real people to highlight real issues. Their focus is on natural beauty across all skin types regardless of ethnicity and age. Dove was able to tailor their message to centre on real people. Freedom goes both ways as the ability to state their messages in all forms allowed Dove to go beyond the normal parameters of advertising "models of a certain persuasion". McDonald's has expanded its business to include Asia Oceania and the Indian subcontinent. They have adapted their menus and products to reflect the cultural scenario. Their advertising and promotions are factual stating that they do not use certain types of meat and preservatives. Traditionally multinational like Dove and Mcdonalds were often transplants of their countries of origin, in today's environment they have become Transnational in their approach Bartlett(1999) state this approach is not an easy one, but brings more benefits as the company is aligned to the culture it operates in. Advertising is a strategy to get information out on a product. Advertisers rely on freedom of expression and communication. It is the consumer who should make their choices based on their own social, cultural, moral and religious values. The company provides the product but ultimately it is the consumer who has to exercise the decision to buy either disregarding or being persuaded by the advertising.
ReplyDeleteLaura Rajaram
809002156
Advertising may be referred to as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.(Kotler p.529).
ReplyDeleteThe question asked; "Should advertisers be allowed to use 'whatever means necessary' to get their message across". I most certainly agree, when they fail to advertise the truth, or their message is misconstrued they are the ones to stand the consequences, whatever they may be.
The problem with advertising is that the audience receiving may not be the audience targeted therefore much research must be done to get the best results. If this is not done the advertiser stands to loose big time, the question is; how much should be spent on advertising,or if there is finance available?
Companies have put much efforts in advertising and sometimes they see it fit to use 'whatever means necessary' to get the targeted audiences. However, they should not take their audience to be illiterate as they tend to try and fool them by sending mixed signals e.g. WITCO was advertised sponsor for the Sports Man and Woman Award for years in T&T, how can you promote a healthy lifestyle while advertising an unhealthy product?
By using 'whatever means necessary' the consequences to be faced for false advertising is at the demise of the advertiser, but where does it cross the line into false advertising and where do you draw that line?
Reference;
Kotler,Philip; Keller,Kevin Lane; Ang,Swee Hoon; Leong,Siew Meng; Tan,Chin Tiong. Marketing Management: An Asian Perspective (5th edition) 2009
Kai Beckles
811100246
According to Hybels and Weaver II (2001) persuasion is the process that occurs when a communicator (sender) influences the values, beliefs, attitudes or behaviours of another person (receiver). Persuasion plays a great role in the world of advertising because it is the main purpose of advertising but should advertisers be allowed to use “whatever means necessary” to get their message across? A society cannot function without rules. People in general, act only in their self –interest so without any rules or regulations there would be utter chaos. With that in mind I do not think that advertisers should be allowed to use “whatever means necessary” to get their message across to the public. If advertisers had complete and total freedom to use every persuasive tactic possible then many advertisements and commercials we see would be filled with false or exaggerated claims that would mislead the audience and can have serious consequences.
ReplyDeleteFor example, a diet pill maker in the United States was fined millions for false advertising claims ranging from rapid weight loss to reducing the risk of cancer. The Federal Trade Commission investigated a variety of claims made including rapid weight loss and reduction in the risk of osteoporosis, Alzheimer’s and even cancer. The marketers could not back up their claims with science and hence the claims should not have been made. Advertising law usually requires companies to maintain honesty and accuracy in their ads. They cannot make deceptive or false claims with the goal of manipulating consumers into making a purchase particularly with products pertaining to health and safety. If claims made in an advertisement were found to be false it would seriously affect the credibility of the organization, company or person that is making the claims.
References
1)Hybels, S. and Weaver, R.L. 2001. Communicating Effectively. McGraw-Hill Companies. New York.
2)http://www.msnbc.msn.com/id/16467558/ns/health-diet_and_nutrition/t/diet-pill-makers-fined-millions-false-claims/#.UFZEiY1lTLw
Ivana Parsotan
810003896
Yes, I think that advertisers should be able to use whatever means that is suitable enough for them to get their message across depending on what type of message it is, and once the message is suited to the audience. Because the main purpose of advertising really is for the advertiser to fully capture a particular audience by persuading and influencing them to buy or purchase their product, or solely to inform them or raise their awareness about a particular subject matter.
ReplyDeleteSo for an advertiser they must select and know who their audience is, whether their message is going to appeal to the secondary or primary audience. They need to consider the age group that would be suited to their message and the type of channel to use to transmit that message.
If these factors are not taken into consideration then the message would not be effective to the audience. for example if an advertiser wants to promote or advertise for a band name alcoholic beverage, let’s say vodka, the audience that he or she is targeting must be adults over the legal age of 18, if the advertiser appeals to a younger audience then there can be serious implications and consequences. A company firm that is caught selling or advertising their products to an unsuited audience, can be faced with the brunt of the law, and therefore drop in company sales.
Sometimes if a message is transmitted through an inappropriate channel, this can also lead to consequences, because an advertiser wants his or her message to reach to as much people as possible, so by advertising only through the use of fliers would not get the message across effectively, which is why i think an advertiser should use all roughs possible to send their message.
That is the reason why in most advertisements that u see, they are not advertised though one channel or in one particular way. There are advertisements in the newspapers, on television, on the radio, the internet, bill boards and these appeals to a very large audience and the message would be transmitted more effectively and quickly, as it caters for the dumb, blind as well as the deaf.
Reference; http://wiki.answers.com/Q/What_is_the_purpose_of_an_advertisement
http://www.ehow.com/about_6583694_purpose-advertising-product_.html
Esther James
810000658
Communication skills are some of the most important skills that you need to succeed in any environment, whether it be workplace or school.For communication between any two parties to be successful, the receiver must understand the message in the way that the sender intended.However Misunderstanding and confusion often occur, and they can cause enormous problems depending on the target audience.
ReplyDeleteI do not think advertisers should be allowed to communicate messages in any way that they please. This can have both an positive and negative effect on the target audience.
While the main aim of an advertiser is to increase profit and sales for their target company.
According to the American Academy of Pediatrics (AAP), "Children are influenced by media–they learn by observing, imitating, and making behaviors their own" (2001, p.1224). The influence of media on children has been the subject of increased attention among parents, educators, and health care professionals. The significance of this issue becomes obvious when one notes the diversity of Americans who share this concern. Included in this group of concerned citizens are those, most notably politicians, who typically stand in opposition to one another on many issues, but who stand together in agreement on this one.
Media influence on children has steadily increased as new and more sophisticated types of media have been developed and made available to the American public. Availability, as well as greater affordability for American families, has provided easier access to media for children. Beneficial effects include early readiness for learning, educational enrichment, opportunities to view or participate in discussions of social issues, exposure to the arts through music and performance, and entertainment. Harmful effects may result from sensationalization of violent behavior, exposure to subtle or explicit sexual content, promotion of unrealistic body images, presentation of poor health habits as desirable practices, and exposure to persuasive advertising targeting children.
In Addition the effects are not only on children for examples tobacco companies tries to increase sales however we all know smoking is bad for one's heath. Therefore for a smoker, the hazards of smoking will not influence sales
Read more: Influence on Children Media - History of Media for Children, General Considerations, Studies of Media Influence, Domains of Influence, Recommendations - StateUniversity.com http://education.stateuniversity.com/pages/2212/Media-Influence-on-Children.html#ixzz26gTaFMV5
Shernelle Atrisha Deonarine
807006267
**NB I could not upload my entire essay in one entry because it was too long so I'm going to upload it in two sections.**
ReplyDeleteThe County of Los Angeles Department of Consumer Affairs defines an advertisement as any information given to a consumer by a seller or manufacturer. This includes advertisements on Television, radio, the Internet, newspapers and magazines. It also includes anything a salesperson says to get a person to buy. However, false advertising is untrue or misleading information given to get people to buy something. (County of Los Angeles Department of Consumer Affairs n.d.)
In my opinion, the term false advertising is a euphemism used for the under hand practices of some of these companies who will say and do whatever is necessary to get their products off of the shelf, from claiming them to be cures for any and every problem as the Warner-Lambert company, makers of the Listerine® brand did from 1914 until they were sued by the Federal Trade Commission in 1976 (Time Magazine 2011).
False advertising is so rampant that it is more difficult to find an advertisement that is 100% truthful than it is to find one that is misleading if not out rightly deceptive. From the can of Orchard that has only 7% juice, to the LLB (lemon, lime and bitters) that doesn’t actually have any lemon or lime juice in it. There are so many and in my research and discussions with friends we highlighted some really annoying examples from personal experience like a real estate agent advertising 'beachfront lots' that are not on the beach or the beach is a mile away; the clothes store promoting a pants 'was' $300 and is 'now' $150 when the store never sold the pants for $300 to begin with or better yet raising the price and then offering 50% off. While some of these are merely an inconvenience many can pose risks to our health like pharmaceutical companies using terms like “side effects may include” and neglecting to inform the ignorant consumer that the pill may actually have more serious and life threatening side effects than those the patient is suffering with to begin with. I highly doubt that anyone would want to buy and eye drop for dry eyes and end up with renal failure.
Shallon Jessop
809000504
The fact is, advertisers spend years in universities around the world studying ways to get people to buy or invest in a product. How they go about it utilizes more psychology than business sense or should I say that the psychology of sales is the entire business regardless of the product or service being offered. The Nazis used similar tactics to get people to buy into their war philosophy. Back then it was called propaganda but a brilliant young man by the name of Edward Barnays brought the concept to the “new world” in the 1920s at the end of the First World War and renamed it public relations because he realized that people would not buy into the concept simply because of the term’s association with the Germans. His first major success was getting women to buy more cigarettes. George Washington Hill, president of the American Tobacco Company realised that cigarette sales would “soar” if they could get women to smoke openly, as women at the time women were only permitted to smoke within the confines of their own homes (The Museum of Public Relations n.d.). By getting a group of wealthy young women to go to the world’s fair and smoke cigarettes in public presenting cigarette smoking as a symbol of equal rights Bernays skilfully made a significant impact on cigarette sales and more importantly he began a revolution in advertising because what is being sold is an ideal rather than reality because smoking a cigarette doesn’t make you more free, in fact it could give you lung cancer yet the “torch of freedom” campaign was hugely successful as were many future campaigns based on the same concept.
ReplyDeleteIn most countries there are laws prohibiting false advertising and in the United States (U.S.) countless lawsuits have been filed against companies and billions rewarded to claimants, locally however there is little if any implementation of such laws. My advice as a fellow consumer is to be very careful of what you spend your money on. It is not easy to come by, yet it is easily parted with especially if you are not a discerning consumer. Some might call me a cynic but I always ask myself what’s wrong with it if it’s too cheap because I learnt a while back that people don’t enter into business to “buss” and so if something seems too good to be true it probably is. For example if I go to the grocery and they have the “buy one get one free” offer I immediately look for the expiry date and guess what, its most times if not ALWAYS within a week of the date (which might seem ok if it’s a biscuit but I am not taking a chance to buy yogurt within a week of the expiry date). ALWAYS read the fine print.
Bibliography
Australian Competition and Consumer Commission. Misleading and Deceptive Conduct. http://www.accc.gov.au/content/index.phtml/itemId/815335 (accessed September 2012, 2012).
County of Los Angeles Department of Consumer Affairs. http://dca.lacounty.gov/tsfalseadvertising.htm (accessed September 11, 2012).
The Century of the Self. Directed by Adam Curtis. Performed by Sigmund Freud and Edward Bernays. 2002.
Howard, Drew. False Advertising Regulation. http://drewhoward.hubpages.com/hub/False-Advertising-Regulation (accessed September 16, 2012).
Steagall, Kristen. 6 Cases of Shamelessly False Advertising. July 30, 2008. http://www.mentalfloss.com/blogs/archives/17036 (accessed September 11, 2012).
The Museum of Public Relations. Tourches of Freedom. http://www.prmuseum.com/bernays/bernays_1929.html (accessed September 16, 2012).
Time Magazine. The too be good to be true hall of fame. October 6, 2011. http://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/#listerine (accessed September 11, 2012).
Shallon Jessop
809000504
ReplyDeleteThe question being posed is whether "advertisers be allowed whatever means necessary to get their message across"
There are serious ethical implications that must be considered when advertisers promote their product or service especially if they are not properly carried out. We live in a world whereby the media and internet can promote a product or a cause due to the presence of pursuasive advertisements and the scale of the audience by which they can captivate. Thus advertisements are powerful tools and bear the potential to convey negative messages. To understand the dynamics of how advertisements can impact society as a whole we must ask ourselves the type of message,product or service being promoted and to which audience is it geared towards. If the audience and medium is suitable, in that case we can conclude effective advertising.
Humanitarian and positive causes such as the "Make a Wish Foundation" and World AIDS Day" help people and raise awareness about ideaologies and events that may hinder the productive capacity of society from time to time. These campaigns endure alot of hard work yet gain little recognition and support through their advertising efforts.
On the other hand the majority of consumers at some point of time in their life may have been tricked or fooled by the producer of a product due to pursuasion. In addition with increased competition and capitalism many producers or firms refuse to adhere to such suttle conditions of effective advertising without excessive pursuasion and gimmicks. Scams are common fear of consumers, that is where producers go to the highest means possible to promote an inferior product.False advertising can adversely affect consumers as such products can pose health risks, side effects and raises the question for law. Consumers have a wide array of choices but the most puzzling question for them is, which one?
The current level of firms promoting their products has reached to the point where consumers purchase without an absolute reason, but rather because they are soo influenced by the manufacturer. The greatest tool for firms to ensure success, is effective advertising as they provide major economic bennefits and allows them to gain competitive edge. As of presently firms through excessive market research and studies can trace an accurate pattern of what they think consumers demand. For example credit cards provide a medium by which manufacturers can study the wants of consumers. Some firms keep a record of consumers private information. So nowadays firms do have the means necessary to promote their product and there is hardly any regulation for this.
With that being established I agree that advertisers be allowed the use of whatever means necessary to get their message across possibly due to the difficulty of raising important and positive causes but that it should be regulated to reduce the burden by those who bear their negative outcomes.
Reference - http://www.wisegeek.com/what-is-persuasive-advertising.htm
Name : Riaz Ali
ID : 810004079
What is advertising? A simple definition is that it is the technique used to bring products, services, opinions and so on to public notice for the purpose of persuading the public to react a certain way to what is being advertised. As such, can advertisers be allowed to do “whatever means necessary” to get their message across? In response to this, the opinions of such statements are non-agreeable.
ReplyDeleteThe statement of “whatever means necessary” is a simply way of saying advertising without rules or consequence. Hence, by allowing advertisers to have such powers may result in disastrous proportions. For instance, with this power advertisers can advertise without fear resulting in false claims being produced, health issues due to misleading information and disclosure of information to inappropriate audiences, creation of psychological tribulations and so on. For example, an advertiser who is advertising alcohol with a persuasive image of a man having wealth and peak social status achieved through the use of this alcohol, if disclosed to inappropriate audiences may lead to the influence that this alcohol would be the only means to gain their desired wants. A real life scenario of this is when there are advertisements made about sexual relations among family members. If a young child sees this, many psychological issues may result as the child will not be able to interpret what is being advertised.
Therefore, although the purpose of advertising is to highlight a product or service, it must be done within the means of stringent rules and regulations so that the message reaches the appropriate audiences through the correct channels alleviating further hindrances. Thus, in conclusion, can advertisers be allowed to use “whatever means necessary” to get their message across? The immediate response to this is “no”, as with such powers the consequences produced be in infinite and incurable. Only with the proper means of advertising can its purpose be best served.
Referances:
1. http://www.crvp.org/book/Series05/V-4/chapter_vi.htm
2. http://www.britannica.com/EBchecked/topic/6801/advertising
3. http://www.saskschools.ca/~ischool/media20/unit_4/purpose.htm
4. http://www.thefreedictionary.com/advertiser
5. http://www.realcool.biz/articles/The_Negative_Effects_of_Advertising_a34_f0.html
6. http://www.users.totalise.co.uk/~kbroom/handouts/advertising.htm
Kavita Butkoon
809002079
Advertisements are a form of public notice meant to convey information and invite patronage or some other response. It is also used to inform and persuade. From a marketing context, advertising could be defined as "a paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium." Therefore one kind of promotional activity, separate from publicity, sales promotion, and personal selling.
ReplyDeleteThough these are the objectives of advertisements, Advertisers should not be allowed to use any means necessary to bring their message across. By allowing advertisers to have free reign in order "to get their message across" this could result in breaches in ethics such as the use of pornography, violence etc. Advertisers must be given certain guidelines by which they are made to follow in order for there to be a level, ethical playing field. These constraints are imperative in order to avoid encroachments in one’s civil rights, which could also be in danger if these persons are permitted to do as they please.
Imagine you're watching the news with your child and then on comes an advertisement with a naked woman using a new type of soap. This would obviously entice the male viewers to purchase said product but the discomfort not to mention outrage that would be felt by the female viewers would show you why such an idea would not be advisable.
NAME: Shaunda Morgan
ID: 809000705
Question: Should advertisers be able to use whatever means necessary to get their message across? ++
ReplyDeleteShould advertisers be able to use whatever means necessary to get their message across?
Well it depends on the message they are attempting to communicate and their targeted audience.
It is critical and most important that students like me understand the clear distinction between advertising, effective communication and ethics in advertising. Advertising is simply one means of communication and the means of communication has evolved in that the media is more fragmented, politicians more skeptical, campaigners more vocal and the news cycle never sleeps.
With in the business community everyone needs to stay ahead of their competitor and to win one must engage, persuade and convince, not just talk. It can only survive and grow if it focuses on the need of the consumer. We need to know what our target market is. We need to address the consumers mind. It's basically when you convince the consumer to buy a specific product which is going to fulfill the consumer’s needs. It's when you teach the consumer about the product. The question here is what are the parameters and boundaries advertisers should stay within. This is where ethics in advertising comes up. What is right or wrong? And who is to decide? Well, there is no best answer to the question, as ethical decision are made based on the norms in society , norms of social behavior , belief and cultural.
Points for consideration, advertisement should not be indecent and obscence , they should not stereotypes and raise racial issues..
It is important to note that the ethical dilemma faced would vary from person to person ; for example, according to Chris Morre (2004) during the super Bowl, millions of people saw the following commercial for Christopher Reeve walking again. Some saw an uplifting message of hope; others saw a cynical company manipulating hope and several more- many with disabilities- saw an ad that gave false hope. Some other issues that raise concerns include cause-related marketing where a brand name is identified with good cause for example cancer.
In conclusion, the issues lies in the ethics of the decisions made by advertising companies and even the individuals, you and I. government bodies are there to provide regulation but it does not stand a chance against people’s freedom to expression.
Naomi Ali
811002012
www.aef.com/on_campus/classroom/speaker_pres/data/ 3001
According to the online dictionary, a vacation is a period of time, spent away from which is dedicated to rest and relaxation. This is supposed to be time which you can choose to do as you please, enjoy a massage and even sunbathe topless if one desires. There isn’t much relaxation if one has to be constantly looking over their backs to know if someone is looking at them. Apart from the fact that taking and publishing the revealing pictures of the royal couple was repugnant, it should be noted that Princess Diana, William’s mom was killed in a car crash while fleeing from the paparazzi in 1997 according to the article “Kate's right to be angry. But only King Canute would think privacy laws can hold back this tide” by Melanie Phillips. Privacy is a right to all humans, and the royal family is no different. Some persons seem to miss the point of Kate’s reason for being angry and in fact the according to the telegraph, the gossips magazine, Chi Hit which featured topless photos of the dutchess went as far as to have, Inside the magazine a column by cosmetic surgeon Paolo Santanche analysing the duchess. How outrageous is that? This can result is beautiful women feeling unhealthy and unattractice, because if Kate is target for critique and she is obviously stunning then who we as average women? This move by the publishing heads was indeed a heinous act and they deserve to be sued.
ReplyDeleteOn the other hand the video was defeinately a piece of work. I agree that communication is freedom to express oneself and pass on ideas and to make persons more aware, but I do not agree with Salman Rushdie, that persons should be allowed to say what they want and how they want. Apart from the video being totally repulsive, it was also inaccuarate and offensive. I am all for persons expressing themselves but when it comes to being in a form that is offense I tend to not want to take heed to those so called messages. If the message was presented differently and proper research was done in order to do the video then I would have looked at it with a more open mind.
In conclusion with the royals and their story I hope that Kate and William gets justice, although what good is it really now since her business is already out there and what was seen cant be unseen. I can’t even say that the legal action may hinder the paparazzi because if the death of William’s mother didn’t then what will?
And as for the video, it is important for persons trying to convey a message to know that people don’t like offensive messages that have been put together out of thin air with little to no research being done. And also that is making a mockery and a joke of other persons religion, because as we all know arguments over religion can cause argument and even wars.
No of words 502
References
Farlex, “Vacation” 2012. http://www.thefreedictionary.com/vacation. Last visited, 21st September, 2012.
Melanie Phillips, “MailOnline” 16th September 2012. http://www.dailymail.co.uk/debate/article-2204251/Kate-Middletons-right-angry-But-King-Canute-think-privacy-laws-hold-tide.html. Last visited, 21st September, 2012.
Josephine McKenna, “The Telegraph” 17th Sep 2012.
http://www.telegraph.co.uk/news/uknews/kate-middleton/9547652/Italian-magazine-defies-palace-to-publish-topless-photos-of-Kate-Middleton.html. Last visited, 21st September, 2012.
Harriet Walker,“The independent”14th September 2012. http://www.independent.co.uk/voices/comment/the-violation-of-kate-middleton-what-this-furore-tells-us-about-who-weve-become-8139851.html. Last visited, 21st September, 2012.
Patricia Lewis
810002205
I agree with your statement with the Kate Middleton photos being an invasion of privacy.But what if this had been a normal person,someone not under the paparizes constant view do you think that much concern an effot would be put into getting justice.If this was a normal person u would of never heared about it.I guess because she is royality she deseves offical treatment.
DeleteElesha Caton
811000121
Question:Should writers be able to write whatever thay wan't "no restrictions"
ReplyDeleteOh my! Not again ,the royal family just can't catch a break can they?From Prince Harry's nude pics to Kates topless photos.The royal family is so embarassed.The term "invasion of privacy" accoring to wisegeek.com states that a person has a right to keep his or her life private and free from the intrusion of others.For I am sure when Kate was sunbathing and luxuring around with her husband Prince William she had no idea that she was being photographed.I have total sympathy for her,everyone is entitled to privacy, and it is a devastating invasion of one's personel inner space,when a vacation clearly intended as a time of relaxation and fun is taken and expolited beyond means, for the whole world to see.
On the other hand as quoted by BBC news Hugh Schofield the only reason this particular story was blowen up like this is because the planntiff's were royalty.Photos of other actress Demi Moore and Sharon Stone have all had their pictures taken with their half naked pictures in magazines,and their were no complaints.If it were somone else(normal human being) you would of heard nothing about it.Hence Kate to a point is to blame for this scandal as it should come as no surprise that the paparizzi would do anything to gain recognition an a profit. While it might be fine for regular persons to sunbathe topless in the assumed privacy of their Chateau, as former queen she should have known better. Who wouldn't take Kates nude pics an make alot of money.She really should have been more careful and shouldn't be sunbathing in the nude.
Now concerning the video the first ammendement law protects a persons freedom of religion,speech and press,however i do not believe that persons should be free to post and say whatever they want with out legitamate proof.Despite what the video intails persons do not appreciate their religion being disrespected and made a mockery of.Hence this video is being blown out of proportion and the deaths around the world in relation to this video is ridculous.So in conclusion I believe that as human beings no one likes their privacy being invaded whether it be royalty or not and that persons should be free to express themselves once it has legitate proof to backup there statement and they are not rude and insultive about it.
REFERENCES:Daily Express-Thursday 20th,September 2012.More Kate pics as French cops gather names.
Daily Express-Thursday 20th,September 2012.French cartoons fuel Muhammad furore.
http://www.BBC.co.uk/news/entertainment
www.dailymail.co.uk..Kate is to Blame
www.wisegeek.com/what-is-invasion of privacy.html 22nd,September 2012.
Elesha Caton
ID#811000121.
Communication is the process where one expresses his/her beliefs and ideologies. However freedom of speech should have some limitations on what can be published or viewed. In the case of Salman Rushdie book which talked about the life of Prophet Muhammad and how the Prophet encountered Satanic Verses whispered to him by Satan. This verse is the foundation of the Islamic faith and religion. Thereby this book in some way provokes and is very disrespectful to the Muslim religious community. One must agree with Salman Rushdie statement that ‘writers should be able to write anything they want’ however there are regulations to protect ‘the rights of religion and expression.’ I believe that writers should be braver to write but these should be truthful publications and should not be an insult to one’s race, religion or gender. I also believe that the writer Salman Rushdie did not take into account that the public may have many ways of interpreting his novel, in turn some viewed it as an insult to their religious beliefs.
ReplyDeleteThe issue involving the French magazine release of the nude photographs of the Duchess Cambridge, in my opinion is currently dealt with appropriately. I believe everyone is entitled to their personal privacy, Royalty or not. Since Prince William and the Duchess were on a private property enjoying time alone, the paparazzi invaded their privacy there by causing criticism, scrutiny and public humiliation to the Duchess and the Royal family. Also the headline in the magazine entitled “The Queen Nude” transmitted a false message to the public. Where is the limit and penalties to communication?
The anti-Islamic movie, my opinion showed undesirable views towards the Islamic religion thereby people should be aware of different interpretations of the message sent and the religious biases when making such a film.
References
“Kate topless pictures: Royals seek to ban Closer images,” 17th September, 2012. ( Accessed 21st September, 2012).
You Tube, FULL HD-Muhammad Movie Trailer- Innocence of Muslims 2012)
Kavita Rampersad
809000630
Care and due consideration
ReplyDeleteWhile I may sympathize with Kate’s situation I think people in the public domain sign up for a certain level of personal invasion when they pick up their roles. Despite this personal view I think that paparazzi take the whole ‘following the lives of stars and media personnel’ to a whole new level. It is even sadder for persons born into celebrity such as the children of movie stars and princes; they unlike some of their parents did not choose that lifestyle and as such should be afforded some privacy especially while still growing up. I agree with Prince William and The Duchess of Cambridge’s decision to sue although their victory at the French courts is a shallow one as the pictures are already out in the public domain and once an image gets online it will follow you for the rest of your life.
People need to be more conscious of how their actions affect others. While it might be financially profitable or even humorous to take and sell such pictures or make a video which openly blasphemes someone’s religion the repercussions can be far reaching such as the deaths of twelve people in an afghan blast reportedly a reprisal for an anti- Islamic film published on youtube. The film The Innocence of Muslims has sparked rage within Islam communities throughout the world and has brought into question the validity of the protection afforded to Americans by the first amendment of the US constitution. Whether or not legal protection is afforded people should care enough for others to first consider the consequences of their words and actions, for many times the person guilty of misconduct is not the one to suffer as a result.
Bibliography
Chayes, Sarah. 'Innocence of Muslims' may fail free-speech test. 9 22, 2012. http://www.courier-journal.com/article/20120923/OPINION04/309230030/-Innocence-Muslims-may-fail-free-speech-test?nclick_check=1 (accessed 9 23, 2012).
World, CBC News. Anti-Islam film reportedly prompts deadly Afghan blast. 9 18, 2012. http://www.cbc.ca/news/world/story/2012/09/18/anti-islam-film-afghan-group.html?cmp=rss (accessed 9 23, 2012).
Shallon ROberta Jessop
809000504
Duchess gone topless
ReplyDeleteIt’s the biggest scandal for the newly duchess of Cambridge [Kate Middleton]. In a newspaper article which was published on the 19th September 2012, Joe Little who is the managing editor of Majesty magazines states” that the action was designed to demonstrated their willingness to use all legal means to prevent prospect press intrusion and it was done because they want to set a benchmark for the future’’. I believe that Kate was not forced to remove her top, it was done with a free mind and I’m sure she had her husband approval to take these pictures, so in the long run she was fully aware of what she was doing when she decided to go topless. There was no invasion of privacy.
People in media houses are paid to report on these ridiculous matter just because citizens in the public are willing to pay for it, gossip is one of the biggest sellers anywhere in the world and it even sells more rapidly if its celebrities gossip. [So Kate Middleton is in now, that might change if Prince Henry does something stupid like his sister- in -law]. These celebrities, princess and princes need to think about their actions and how it affects not only them but the wider world. I say wider world because we are all connected by one global medium of communication and we can all evaluate information in a blink of an eye. The duchess of Cambridge, too many young girls are like role models and by going topless that is not lady like at all is it?
Racial trailer
This movie trailer is a racial parody to the Islam community; this video shows that everyone was not gifted to produce or direct movie. All I can say about this is that no research was conducted before making it. People please keep the movie making to the professionals.
Kim Mungroo
811100242
• http://www.BBC.co.uk/news/entertainment
• Kate topless pictures: Royals seek to ban Closer images,” 17th September, 2012. ( Accessed
21st September, 2012).
• Express-Thursday 20th,September 2012.More Kate pics as French cops gather names.
• Newsday-Tuesday 18th ,September2012.Topless photos ruling:1st battle in privacy war.
I strongly believe that everyone is entitled to privacy and what has the Duke and Duchess of Cambridge is going through is very unfortunate but a reality. Nude photos of the rich and famous are indeed all too common in this time. Kate Middleton wasn’t the first to be in this embarrassing situation and I’m sure she won’t be the last. Being such famous personalities they would have to take many security precautions to avoid the media however this time apparently not enough precautions were taken. There will always be the presence of the paparazzi and they will do literally anything to get photos that will sell to the media or to magazines especially photos involving nudity as in the case of Kate Middleton as it will be of greater value to the paparazzi and be sold for much more. This doesn’t by any means justify the breach of privacy however this is the current reality with today’s society and the royalties need to take extra precaution so that their privacy won’t be breached.
ReplyDeleteI firstly read the article about Sir Salmon Rushdie and must say that I agree with ‘free expression’ as quoted by the author of satanic verses. I believe that someone should be free to express their ideas and be allowed to publish such. On viewing the you tube video of the Muhammad I can agree that it does depict Muhammad a certain way but the makers are just expressing their views and it’s up to the viewer to choose is they would want to view it. Countries with a high population of religious extremists can regulate such material accordingly. I believe in freedom of expression and also believe that viewers have the choice to view what they want, it’s their choice.
http://www.bbc.co.uk/news/entertainment-arts-19600879
http://webcache.googleusercontent.com/search?q=cache:Yyx_7fo9P3oJ:photoravlik.blogspot.com/2006/08/how-paparazzi-work.html+why+do+paparazzi+take+pictures&cd=3&hl=en&ct=clnk&gl=tt
Avinash Dukharan
808010755
One can sympathize with the Duke and Duchess's reaction of the nude pictures taken of Lady Katherine. Though they are constantly in the public’s scrutiny, the fact remains that they are human beings, no matter how the media seeks to sensationalize their lives.
ReplyDeleteWhen did being a 'Peeping Tom’ (which is a class 1 felony)become synonymous with credible journalism? If the Duchess was just a regular person, how would pictures of private moments with one’s husband, being shared with the general public, be reacted to then?
Upon watching this horribly made movie, I began to question, who would take this drivel seriously? It seems to be made simply to incite anger and negative reactions of the Islamic community, a goal which it has successfully accomplished. On the online community, there is a term which I believe aptly describes what the maker of this movie did. Trolling refers to any behavior that is meant to intentionally anger or frustrate someone else. It is often associated with online discussions where users are subjected to offensive or needless posts and messages in order to provoke a response. Sam Bacille,the man credited for making this film has indeed enraged and provoked a violent response. And furthermore he has committed to his role as a troll, by completely disappearing and not taking responsibility for the disastrous repercussions.
One thing though that both stories show, is the the perpetrators, Mr. Bacille and the unknown photographer, belief in Salman Rushdie’s view. They have no restrictions in what they show to the public. However, what they have put out there, can it be classified as ‘journalism’ (in the case of the leaked pictures) and ‘art’ (in the case of that idiotic film)? I do not think, this is what Sir Rushdie meant included in his definition of freedom of writing.
REFERENCES
1.US Legal. “Peeping Tom Law and Legal Definition.” Accessed September 23rd, 2012
http://definitions.uslegal.com/p/peeping-tom/
2.Viginia Department of Alcoholic Beverage Control. “Punishment for Criminal Offences.” Accessed September 23rd, 2012
http://www.abc.state.va.us/facts/punish.html
3.Internet for Beginners. “What is Trolling?” Accessed September 23rd, 2012
http://netforbeginners.about.com/od/netiquetteonlineculture/f/What-Is-Trolling.htm
4.News Channel 5. “'Innocence of Muslims' trailer YouTube video: The story behind the Mohammed film trailer.” Accessed September 23rd, 2012
http://www.wptv.com/dpp/news/world/innocence-of-muslims-trailer-youtube-video-the-story-behind-the-mohammed-film-trailer
CHRYSEL JAMES
810001745
A vacation can be defined as an extended period of recreation or time spent away from home or travelling. When a person is on a vacation, their time is expected to be enjoyable and relaxing, and their practices are expected to remain private. This may be so for the average individual, but it can be a complete disaster for persons of a high stature. According to the article, the Duke and Duchess of Cambridge were vacationing and having a private moment, when their privacy was breached and topless photos of the Duchess were revealed to the entire world. The question is: Should writers be able to write whatever they want "no restrictions"?
ReplyDeleteIt is my belief that writers should not be able to write whatever they want no matter who the story is about, nor who is writing it. Writers are supposed to have some sort of code of ethics where they do not write about or publish things that the person does not want to disclose. I'm quite sure that the Duchess did not want her topless self exposed to the entire world. It was highly immoral for those magazines to published those pictures. However, this is an issue that has been occurring for a long time. In previous years, pictures and videos of celebrities have been exposed to the world. Writers and publishers could not be more happy to get such a "scoop" to put into these magazines. Also, it is noted, that this is not an issue for celebrities alone. The average person deals with issues like this on a daily basis. Examples of these are pictures and videos of regular people and/or school children are vastly spread online through social media such as Facebook.
There should be some laws or restrictions concerning what is suitable for media and what is not. Also, if proper penalties were put into place for when incidents like this happened, people would be able to live their lives in peace without having to worry about their private time being breached.
http://dictionary.reference.com/browse/vacation
Lynette Dookhran
810002330
The main issues that the prince and his wife is facing are breach privacy and embarrassment. Well, it seems as though that the company that owns both Chi and Closer are facing similar issues. This is so because the company can be fined 10,000 euros for each day of non-compliance. In addition Irish Daily Star editor Michael O 'hane was suspended due to publication of the new photos. The French law must be upheld, breach of privacy is illegal so as a result the company must be dealt with accordingly. Once this is done, the distance the media chooses to take will have some sort of realized boundary. Controversy sells, but at what cost.
ReplyDeleteThe intent of the magazine was obvious, they simply wanted to boast their sales and thereby profits. Now, their estimated profits from ensuring that these photos become international news can possibly cut in half. This was indeed a foolish decision on the behalf of the company and legal action must take place as the French privacy law has been breached.
Moreover, Lybia and Egyt have protested against the anti-Muslim YouTube video. They have the every right to. The creator, Bacile has disrespected the Isalmic population. For this reason, he is hiding. The Muslim population is known to be aggressive when it comes to justice and standing up to protect or fight against those who dear seek to discredit or make fun of their religious belief. With this knowledge it is not wise to do anything that may lead to the Islamic community into perceiving your actions or deeds offensive to their religious belief.
Interestingly enough, Bacile argues that his film is political rather than religious. This is ludicrous. How? Whether or not it was political or religious, the film had great potential of offending the Islamic population since it based on their beliefs. The film should have been revised before being uploaded. Bacile did not practice any empathy in this situation and should be dealt with by the legal framework.
Moreover, the incident where the US Ambassador Chris Stevon who was killed in Lybia highlights how one's actions can adversely affect another and people around them. It is sad that an innocent life has been taken away because of the offensive film that has added another reason on the Middle East Islamic disciples list to dislike the Western World, especially Americans. However, this act is one that must not be supported, the Islamic group had no right to take the life of the American Ambassador. It is indeed alright to protest and ensure that any group's voice be heard loud and clearly but it is certainly unjust for citizens to pass justice on one another or on anyone in a matter of fact. The legal frame work must indeed deal with Bacile who is now in hiding, so that justice is served and peace be restored.
ANDRE JOHN
810001278
REFERNCES: www.guardian.co.uk, http://www.deadline.com/2012/09/maker-of-anti-islam-innocence-of-muslims-in-hiding-after-film-sparks-deadly-violence-in-libya/.
At what length is one really willing to go? What risk are you willing to take?
ReplyDeleteAfter reading the articles and watching the watching the YouTube video, these are the questions that come to mind. With regard to the royal couple, I am amazed at the comment of the lawyer representing the Closer and Chi magazine, Delphine Pando, who said that “topless photographs were no longer considered shocking in modern society.”
It is disrespectful, not only to the prince and princess, but to everyone, especially women and married couples, to think that in this day women are being stereotyped when in fact people, specifically those who work in the media should know better.
It is persons like those who slandered the name of Kate Middleton, that I believe are responsible for the portrayal of a world full of societal ills and so I believe they should be removed from the forefront as what they really are psychopaths and people full of greed.
"My view was and is that nothing is off limits", Sir Salman Rushdie. Mr. Rushdie claims that he is fearless and brave, however he has been in hiding for several years and his book, The Satanic Verses, is still banned in India.
Finally, the recent uproar of the anti-Islam film made in USA has caused a lot of disturbances around the world especially in Muslim countries. I believe that the right to “free speech” was used as a weapon to insult another’s faith.
In conclusion, I ask myself, “does having the right to freedom of speech and expression make one free if in acting on this freedom one is causing agony to others?” Freedom like any good tool can be use for good if one truly understands how to wield it.
http://www.starpulse.com/news/index.php/2012/09/23/kate_middletons_nude_photo_scandal_a_r
http://www.bbc.co.uk/news/entertainment-arts-19600879
http://www.youtube.com/watch?v=1RagKWM8ldk&feature=player_embedded
http://www.booksnreview.com/articles/1074/20120917/kate-middleton-photos-continue-chi-magazine-irish-daily-staar-feature-topless-kate-pics-royal-palace-furious.htm
http://www.thejakartapost.com/news/2012/09/24/christians-denounce-anti-islam-film.html
http://www.bbc.co.uk/news/uk-19620164
NAOMI ALI
811002012
At what length is one really willing to go? What risk are you willing to take?
ReplyDeleteAfter reading the articles and watching the watching the YouTube video, these are the questions that come to mind. With regard to the royal couple, I am amazed at the comment of the lawyer representing the Closer and Chi magazine, Delphine Pando, who said that “topless photographs were no longer considered shocking in modern society.”
It is disrespectful, not only to the prince and princess, but to everyone, especially women and married couples, to think that in this day women are being stereotyped when in fact people, specifically those who work in the media should know better.
It is persons like those who slandered the name of Kate Middleton, that I believe are responsible for the portrayal of a world full of societal ills and so I believe they should be removed from the forefront as what they really are psychopaths and people full of greed.
"My view was and is that nothing is off limits", Sir Salman Rushdie. Mr. Rushdie claims that he is fearless and brave, however he has been in hiding for several years and his book, The Satanic Verses, is still banned in India.
Finally, the recent uproar of the anti-Islam film made in USA has caused a lot of disturbances around the world especially in Muslim countries. I believe that the right to “free speech” was used as a weapon to insult another’s faith.
In conclusion, I ask myself, “does having the right to freedom of speech and expression make one free if in acting on this freedom one is causing agony to others?” Freedom like any good tool can be use for good if one truly understands how to wield it.
http://www.starpulse.com/news/index.php/2012/09/23/kate_middletons_nude_photo_scandal_a_r
http://www.bbc.co.uk/news/entertainment-arts-19600879
http://www.youtube.com/watch?v=1RagKWM8ldk&feature=player_embedded
http://www.booksnreview.com/articles/1074/20120917/kate-middleton-photos-continue-chi-magazine-irish-daily-staar-feature-topless-kate-pics-royal-palace-furious.htm
http://www.thejakartapost.com/news/2012/09/24/christians-denounce-anti-islam-film.html
http://www.bbc.co.uk/news/uk-19620164
NAOMI ALI
811002012
The photo taken of Prince William’s wife Catherine also called Kate; the Duchess of Cambridge was seen by most as a total invasion of privacy on the royal couple. The couple who was relaxing in a private estate in Provence was captured by a photographer, where Kate was capture topless. This is without a doubt an invasion of the privacy of the couple and should not be tolerated be it the royal or not, their privacy should not be disrespected in such a way. They have responded with a lawsuit and the photos have received open condemnation on the part of the publishers as inappropriate by some high ranking government officials. The photographer and the publishers of “Closer” who published the photos should be reprimanded by the law for their invasion of privacy.
ReplyDeleteThe anti-Islam film which have sparked protest and riots have also being linked to the deaths of 47 people including the US Ambassador to Libya. This film which was produced in United States shows vulgar and derogatory suggestions towards the Prophet Muhammad. Protest and clashes with police have erupted in over 12 countries thus far with open hate and condemnation being targeted towards the US. This is without a doubt an outrageous disrespect towards the all Muslims and legal action should be taken towards the makers of this film. On the other hand there are many groups who have received this kind of disrespect of the years and it have not escalated to such heights, therefore are the Muslims right in the way they have responded thus far or are they just using this as a catalyst to display their dislike towards the United States.
References:
http://abcnews.go.com/Entertainment/wireStory/topless-photos-uks-kate-draw-royal-scrutiny-17233411#.UF_7w7JlT-4
http://www.arabtimesonline.com/NewsDetails/tabid/96/smid/414/ArticleID/187953/reftab/36/Default.aspx
Darien Jones
810002377
Invasion of privacy. Outrageous comment and incorrect propaganda based in little truth degrading a specific religion of the world. I think the problem in the modern day society is respect, or lack there of.
ReplyDeleteRebellion over the centuries have stemmed from the lack of respect for property, name, status and role in society, and thus has led to the downfall and defame of the "respected". Scandal in a society keeps ones on their toes, but also send media abuzz with activity. Is this a problem or a fascination?
It can be viewed as both positive and negative. Without the freedom of press and the rights of the media being acknowledged, corruption can plague a society. Corruption uncontrolled has the power to divide class and segment the population rather than to unite.However abuse of the freedom of press can lead to severe blemishing of the famed without reason and tarnishing of reputations.
With respect to bots situations, the press and people within and in control of media, has a responsibility to respect the rights of all people in a democratic society. Though the Duchess of Cambridge was photographed topless, the one who had published it should have been tried in a high court given the situation of violation of privacy. The same would go for the scandalous movie produced.
An opposing view may agree with the video presentation of the view of a part of a popular belief, but religion, race and class are sensitive and very "nerve-itching" topics which members of different societies hold dear.
Rounding this back to the topic of respect, I personally believe that in both situations the media is responsible for respecting boundaries and the beliefs of members of all societies.
811001163
SIDDHI SANKAR
According to the site, dictionary.com, a vacation could be defined as a period of suspension of work, study or other activity, usually used for rest, recreation or travel. In brief, it could also be defined as the freedom or release from duty, business or activity.The royal family is only human and has needs similar to everyone else. They need to relax as well and not be worried about individuals breaching their privacy. I personally believe that the sharing of such pictures by the French magazine Closer, was ridiculous. I would sympathize with Kate since she was attempting to have a relaxing vacation with her husband and unfortunately, this is the outcome. 'Paparazzi" tend to take the phrase "exposing the lives of media personnel' to a new level since they believe that its their duty to get into the business of these established individuals.
ReplyDeleteHemvati Ramdath
808010645
Writers should have restrictions in writing.
ReplyDeleteLooking at the ethics of writing , basic rules of writing a professional document include no misleading, manipulating and stereotyping. The people into paparazzi and the media has gone to the brink of breaches in privacy.
An article on media law by Perry Keller, pertaining to the media and the right to reputation states; one of the most important legal restrictions on the media in Britain is the requirement that the media should not damage a person’s reputation through inaccurate or unfair reporting.
For media and the right to privacy; the concept of privacy means many different things to different people. It is a person’s right to retain control over his or her personal life and is rooted in the personal idea of autonomy. Who is allowed to process and communicate information about people’s private life is a major social and legal issue. The right to disclosure of personal information is a vital aspect of reporting. Claims of privacy are used as a means of concealing illegal or immoral conduct. Nonetheless, the media plainly should not publish intimate details about an individual’s private life without good reason.
The Press Complaints Commission established in 1991, applies a code containing principles giving guidance to editors and journalist. One of the obligations is that writers must respect privacy and not harass or intimidate anyone in the pursuit of information or pictures and not to intrude privacy of children.
The article on Prince William and Duchess of Cambridge indicated that they were being spied on which, is clearly against media law and is not an issue of freedom of the press. There should be restrictions on an author’s writing be it celebrities or not.
References :
http://www.britishcouncil.org/china-society-publications-media.pdf
http://en.wikibooks.org/wiki/Professional_and_Technical_Writing/Ethics
http://www.bbc.co.uk/news/uk-19620164
Zandra Noel
810004104
News is the report of events etc. that editors and journalist judge would be of interest to their readers. However, various factors or criteria are used to determine what is news worthy.
ReplyDeleteThe American media had no right to report on Mr. Romney’s surreptitiously taped speech. Such action can be seen as a breakage in American media law.
The reporter’s handbook on the invasion of privacy and the media (John A. Bussian and Paul J. Levine) updated August 2004; informs the reader about intrusion upon seclusion. The handbook says, “Tape recording a person without content may invite damage awards and in Florida, also constitutes a crime sec.934.03(2),Fla.stat. (1995).
The fact that the media edited out part of the speech where Mr.Mitt Romney spoke disparagingly of the Palestinians showed media bias.
SPJ code of ethics indicates that when writing a news story, Journalist should seek truth and report it, minimize harm, act independently and be accountable. Some of the characteristics of good news stories are Accuracy, Brevity, Clarity and simplicity. These characteristics were not shown by the report. Non adherence to the code of ethics and media bias; and looking at the characteristics of a good report, indicated that the integrity and professionalism of writing was not well done.
Alluding to the local issue of section34;since the media did not show to have breached the code of ethics of writing. I would say that the media was within rights on the report.
(241 words)
References:
1) http://www.floridabar.org/DIVCOM/PI/RHandbook01.nsf/1119bd38ae090a748525676f0053b606/dfc00ac22467b7f5852569cb004cbc2a
2) http://www.spj.org/ethicscode.asp
3) http://myelearning.sta.uwi.edu/course/view.php?id=14325
Name: Zandra Noel
ID#: 810004104
In reporting major events such as politics, disaster and war the question of news value versus poor taste has become an issue of great concern. The internet and social media have made the latest information readily available which in turn draws a thin line between what is professionalism and what isn’t. Generally, journalists impart truth and help build experiences and knowledge through dissemination of information. Several codes of ethics state that reporters should report based on credible sources only. The question is, “who creates and provides news to the people?” The media can’t lessen grief but they can be accurate, sensitive and comprehensive in the news business.
ReplyDeleteIn order to maintain responsible journalism, many ethics suggests journalism should have control of their environment and situation (Ghani and Ibrahim 1996). If a reporter cannot interview people and report observations faithfully, then perhaps that person should not be a reporter after all. Above all, reporters cannot escape the burden of responsibility for what they report, even though it is within the control of news sources who can choose to be truthful, biased or manipulative.
In the speech of Mitt Romney in which he appeared to be dismissive of 47% of the voters, was the media within its rights to do expose this? According to news reports it was in fact the truth and evidence was quoted to support this claim. So in conclusion, I believe that the media was well within its rights to report the matter. However, with regard to the ethics of the situation I am uncertain if this was a political strategy linked to the upcoming elections?
Secondly, in the same speech he spoke disparagingly of the Palestinians, yet this was edited out and not presented to the public. Clearly, information was manipulated and biased hence professionalism by the media is questioned.
The local issue of Section 34 was dragged on for a very long time in the media. Reporters ‘milked’ the story causing controversy to stir among the people. Reporters played an important role in the responsibility to readers to be informed truthfully.
Ghani, R. & F. Ibrahim. 1996. “The Use and Misuse of Language in the Media: Semantic Analysis of Human Rights Coverage in Malaysian National Dailies.” Paper presented at the IAMCR Conference in Sydney, Australia. August 19-22 1996.
In reporting major events such as politics, disaster and war the question of news value versus poor taste has become an issue of great concern. The internet and social media have made the latest information readily available which in turn draws a thin line between what is professionalism and what isn’t. Generally, journalists impart truth and help build experiences and knowledge through dissemination of information. Several codes of ethics state that reporters should report based on credible sources only. The question is, “who creates and provides news to the people?” The media can’t lessen grief but they can be accurate, sensitive and comprehensive in the news business.
ReplyDeleteIn order to maintain responsible journalism, many ethics suggests journalism should have control of their environment and situation (Ghani and Ibrahim 1996). If a reporter cannot interview people and report observations faithfully, then perhaps that person should not be a reporter after all. Above all, reporters cannot escape the burden of responsibility for what they report, even though it is within the control of news sources who can choose to be truthful, biased or manipulative.
In the speech of Mitt Romney in which he appeared to be dismissive of 47% of the voters, was the media within its rights to do expose this? According to news reports it was in fact the truth and evidence was quoted to support this claim. So in conclusion, I believe that the media was well within its rights to report the matter. However, with regard to the ethics of the situation I am uncertain if this was a political strategy linked to the upcoming elections?
Secondly, in the same speech he spoke disparagingly of the Palestinians, yet this was edited out and not presented to the public. Clearly, information was manipulated and biased hence professionalism by the media is questioned.
The local issue of Section 34 was dragged on for a very long time in the media. Reporters ‘milked’ the story causing controversy to stir among the people. Reporters played an important role in the responsibility to readers to be informed truthfully.
Ghani, R. & F. Ibrahim. 1996. “The Use and Misuse of Language in the Media: Semantic Analysis of Human Rights Coverage in Malaysian National Dailies.” Paper presented at the IAMCR Conference in Sydney, Australia. August 19-22 1996.
NAOMI ALI
811002012
The prestige nature of the office for which Mr.Mitt Romney is campaigning which is the office of the President of the USA, makes him and his attractions of great interest to the world at large and as such makes him and all his actions news worth. Mr Romney’s campaign seeks to present him not only as the representative of the president’s office but also as a world leader and as such would have significant impact on a global scale. Therefore all events involving him would be viewed as current and lay within close proximity to all.
ReplyDeleteThe American media made mention of a very provocative speech made by Mr.Romney. In this speech he labeled 47% of the eligible voters as being as “Obama supporters” that are totally depended on the government. This speech not only offered conflict but it also appealed to human interest as some of the comments can be viewed as be racist and offensive as he basically just dismissed this percentage of voters. So yes I would say that the media was well within their right to do so, as they have a responsibility to provide the public with all information about anyone running for that office so as to aid in them making an informed decision at the poles.
From my perspective the major reason for the media excluding the bit in which Mr.Romney says that Palestinians don’t want peace and that Israeli culture is superior to theirs may or can be interpreted as the views of the US government and as such may generate international conflict every though they are his personal views he is still seen as someone that may hold the office and that being said his views should be unbiased and objective to such matters
Student number: 05773707
Name: Kevon Morgan
The media should play neutral role and not take sides.
ReplyDeleteReligion is a set of beliefs concerning the cause, nature and purpose of the universe, especially when considered as the creation of super human agency or agencies; usually involving devotionals and ritual observances and often concerning a moral code, governing the conduct of human affairs. Often, religion has shown to be a very sensitive area of discussion. Hostility and bad feelings usually arise when discussing topics of religion.
The media often times have conflicting debates on religious issues. The most recent heated topic in the media is about the film which has insulted the muslim faith. This film has caused a lot of protest and violence in the Islamic countries around the world. The media should play a neutral role and not take sides. Focusing on fairness, with regards to the media; the media has a vital role to play in terms of caring about other people. Being sensitive to people’s needs is an important part of media publishing. In terms of writing or broadcasting .The media should be objective and not force their own personal opinions on news, films etc. Impartiality should be a main objective for media personals. Media personals should not take sides on an issue where there is a dispute. They should present all sides of an argument fairly, what is called balance. Media personals should be even-handed in the treatment of all sides. Credibility plays an important role in media as the viewers, listeners and readers should be able to trust there source of information. Media personal should have the ability to overcome personal prejudice in their job.
Finally, I think the media should by all means necessary avoid prejudice news and films etc. when dealing with religious issues. Religion is a topic where people have strong feelings and can lead to conflict and bias in reporting the issue.
References: http://www.thenewsmanual.net/Manuals%20Volume%203/volume3_57.htm
http://dictionary.reference.com/browse/religion
(313 words)
Name: Zandra Noel
ID# 810004104