Showing posts with label communication concepts. Show all posts
Showing posts with label communication concepts. Show all posts

Friday, 28 September 2012

Tips to Writing/Reporting



Writing for media of any kind can be difficult and time consuming. However such aspects are necessary inorder to correctly communicate information to the public. here are some tips to Writing/Reporting:

Three C’s: Clear Concise Correct – write as if telling the story to one person and use simple language

Remember the 5: W’s Who What Where Why When

In gathering information identify different points of views, from the official source to those that are being affected.  Hold multiple interviews to give the story a dynamic view

Script writing may be necessary for a video report and the like. This allows the report to flow in storyboard format. Information is to be provided in an orderly fashion. Consider voice overs which allow flexibility. Use of visuals is key. Multiple still shots or video that are related to the story makes the overall report interesting.

Plan the report – Write a script
Beginning – Key facts – Straight to the point
Middle – Best Interviews
Ending – Original – Summarize facts and sign off

Check on the Link List to the right for additional resource. 

Friday, 14 September 2012

Brief Review: Steps to Effective Communication

Everything you learn has a process.Marketing and Advertising is no different. Therefore steps to effective communication are paramount when conducting any campaign to change the behavior of an audience or a person. Identifying the purpose behind your communication is vital as it will determine the type of communication you choose as well as its content, format and style. Not only must your communication be relevant to your purpose, it must also be suited to its intended recipients. As such one should set goals and expected outcomes to measure the effect of intended communication and to act as a guideline in developing the message. A huge selection of media is available to properly develop your message, however select only a combination of media that is suitable. Lastly, ensure to pretest your message for understanding and clarity. These steps should guide your professional communication strategy. 

To the lower right of the blog is the Link List, with additional resources on various aspects with the Steps to effective communication.

Monday, 10 September 2012

Basic Concepts of Communication: Question of the Week

Effective communication is a process through which the sender conveys a message that the receiver readily receives and understands. It is a two-way process instead of a one-way process.

Read more: Definition of Effective Communication Skills | eHow.com http://www.ehow.com/facts_5459110_definition-effective-communication-skills.html#ixzz265GbZBjp

The phenomenon of communication is the natural desire of human beings to express their feelings and the ideas of others. The basic purpose of communication is to bring about changes in the behaviour of the receiver. Its aim is to inform, educate and entertain people.

Given this definition, should advertisers be allowed to communicate messages in any way they please? What are some of the considerations or issues surrounding this question?